Ken & Mary's Story.

Today we have an overview of the somewhat famous Ken and Mary ad campaign that ran in Japan for the 1972 Skyline. It's an interesting and, for its time, somewhat innovative series of commercials. There's limited voice over about the car's specifics, and most of the ad is a series of shots of Ken and Mary touring the countryside in their blue 1972 Skyline coupe (it magically morphs into a white sedan in some of the later spots as well as a 2000 GT-S). As such, it's an early example of a "lifestyle" ad, where the product is presented as fitting into a fantasy and becoming an integral part of that life.

Two things kind of irk me. One is that Mary becomes a different, more Japanese woman about half way through the series, the other is that not a single one of the 193 KPGC-110 GT-Rs make an appearance. All in all though it's an enjoyable little watch and the story is actually kind of romantic... it just would have been more romantic with a GT-R. Huh, am I right?