
Lotus has a always been a car apart. While other manufacturers in Britain were fooling around with bits of tin, and big, iron blocks and heads, Chapman combined innovative engineering, with advanced materials, to spin design into cars that were sophisticated, light, deceptively simple, and fast. From early, space-framed sports racers, based on bits of Austin Sevens, there eventually came road cars, such as the dual purpose Lotus Seven, and the wonderful, Type-14 Elite. These cars, especially the Elite, with its all glass fibre construction, established a pattern and reputation for innovative, competitive designs, that fell apart constantly, but inspired loyalty like few others. If the cars were fragile, who could blame them? They were built down to the minimum tolerances, and the same things that made them difficult, made them extraordinary.
Through good times and bad Lotus have largely kept those core values of light weight and innovation. From winning the Formula One World Championship seven times between '63 and '78, to a string of highly regarded road cars like the Elan, Europa, and Esprit, Lotus have always been at the forefront of using technology and design to produce cars that are a joy to drive.
And today, they ruined all of it...



But that was just a teaser. Today, Lotus have dropped no fewer than four new concepts, all of which seem destined for development and production. The new Elite, will be joined by an Elan, and Esprit, and new Elise, and something called the Eterne. All of them suffer the same lack of essential Lotus-ness. They're overweight, powered by big, heavy engines, and are generally disappointing.
Stangely, it's the least Lotus like among them, that I'm closest to being okay with. The Eterne is a new four-door that shares its platform with the Elite. It's large, heavy, and ugly, but it will sell, and it doesn't disfigure the legacy of a great Lotus with its name. Lotus may need to produce cars like these in order to stay alive, but using the Elite name on a car that weighs more than two Type-14s, is a disgrace. At best though, the Eterne looks like someone left a Porsche Panamera in a rock tumbler...








They all sort of look the same though, and none of them look like a Lotus. I think that's because they're not. Lotus is now Proton, through and through. For a long time, Lotus Malaysian masters have taken a hands off approach. That seems to be changing rapidly. I'm sure Lotus have engineered these cars themselves, but they've done so to Proton's directive.
I don't think it will work. Lotus has tried to move upmarket in the past, but they're too small to provide the same level of product completeness of larger fish like Porsche, Ferrari and Aston. They've been able to compensate to an extent by offering off, beat engineering-lead solutions for the problem of making a performance car. Here though, they seem to have lost even that. These cars bring nothing new to the table, and relinquish their light weight birthright in pursuit of mass market acceptance.
They come up short on all counts. The Ferrari 458 Italia and McLaren MP-412C are more advanced and lighter than the new Esprit. The Esprit compensates with slightly more power. Lotus now find themselves ceding home ground to their rivals. The cars may be profitable. They may even be enjoyable to drive. But they're not Lotuses.
Forgive them Colin, for they know not what they do...
Images Pilfered From: Autoblog